The Forma app · coming soon

Discover your appearance
potential.

The Forma app scores your face, reveals the potential you're capable of and gives you the exact plan to close the gap, with daily tracking to keep you improving. Or get a one time scan on the web in 10 seconds.

Get the app Get a 1 time scan  →
50+Facial Data Points
0–100Precision Score
10sInstant Results
7Ranks to Climb
24/7Coach on Call
100%Private and Secure
Forma facial analysis demonstration
Analysing
Eyes 94
Skin 91
Harmony 90
Symmetry 96
Jawline 93
Structure 93
Profile angleProfile
94Overall
Forma Scan screen
Forma Home screen, Immortal rank, score 94
Forma Improvement Centre
✓ Private by design
✓ 50+ data points per scan
✓ Grounded in published research
✓ No surgery, no filters
✓ Built for results, not vanity
Why it matters

Your face is doing more
than you think

Decades of research show appearance quietly shapes income, relationships and how people treat you. Forma helps you take control of it instead of leaving it to chance.

+10%
Better looking people earn more across a lifetime, even in the same job.
Hamermesh, Beauty Pays
0.1s
People judge your trustworthiness and competence from your face in a tenth of a second.
Willis and Todorov, Princeton
Halo
We unconsciously assume attractive people are smarter, kinder and more capable.
The halo effect, Dion et al.
Dating
Clear skin and facial symmetry rank among the strongest drivers of attraction.
Evolutionary psychology research
Hired
More attractive candidates get more callbacks and are promoted faster.
Labour market studies
You
How you feel about your face changes how you carry yourself everywhere you go.
Self image research
Everything you need

Built for measured improvement

Every tool you need to analyse, track and systematically improve your appearance and physique, all in one place.

Facial Analysis
Forma scans your photo and breaks down every feature: jawline, symmetry, eye spacing, skin quality and bone structure, then gives you a score from 0 to 100. Not a filter. Not a guess. A real analysis with actionable feedback.
Precision Scoring
Progress Tracking
Track every scan over time with charts, heatmaps and streak calendars. See exactly where you're improving and what still needs work.
Visual Trends
Improvement Centre
Routines, mewing timer, posture checks, jaw exercises, meal planner and a full exercise tracker, all in one tab.
Full Stack
APEX Advisor
A personal coach available 24/7. Ask anything about your results, your plan or what to prioritise next.
Your Coach
Health Logging
Track water intake, sleep quality, stress and energy levels daily. See how your habits correlate with your facial score over time.
Habit Correlation
Supplement Stack
Log your morning and evening supplements, scan product barcodes and check ingredients with the ingredient checker.
Smart Scanner
Trials & Ranks
Weekly rank trials, tournaments and a global leaderboard. Put your progress on the line and climb from Ash to Immortal.
Compete
Face Geometry
Golden ratio analysis. See how your facial proportions compare to the classical ideal in precise measurements.
Golden Ratio
Social Feed
Post your progress, follow other users and compare before and after photos. Accountability in public.
Community
A better way

Stop guessing. Start measuring.

Most people improve their looks by trial and error. Forma turns it into something you can actually see and track.

The old way
✕ Guess what is wrong by staring in the mirror
✕ Pay hundreds for a one off consultation
✕ Vague advice you forget within a week
✕ No real way to tell if anything changed
✕ Expensive procedures pushed as the answer
The Forma way
✓ An objective score across every feature
✓ Scan in 10 seconds from your phone
✓ A clear plan built around your exact results
✓ Watch your score climb week by week
✓ Natural changes first, surgery never required
Three steps

Scan. Plan.
Transform.

Set up in minutes. Results come from consistency.

1
Take a scan
Upload a photo and let Forma analyse your facial structure across 10+ feature categories. Get a score, a breakdown and a comparison to your previous scans.
2
Build your stack
Set up your daily routine, exercise plan, nutrition log and supplement schedule. APEX will personalise recommendations based on your scan results.
3
Climb the ranks
Earn points for every scan, completed routine and logged workout. Rise through the ranks from Ash to Immortal and prove it on the global leaderboard.
Your Report
94
Overall
Jawline
93
Symmetry
96
Skin
91
Eyes
94
Structure
93
Recommendations
Mewing protocol Jaw exercises Lower body fat Skincare routine
APEX says:
"Your facial symmetry is exceptional. Top 1% of users. Immortal rank performance. Maintain the protocol and focus on recovery to hold these gains."
The Hierarchy

Seven ranks. One goal.

Earn points by scanning, training, logging and competing. Every action moves you up the ladder. Only the consistent reach the top.

1
ASH
Everyone starts here. Your baseline.
0 pts
2
FORGE
You've shown up consistently. The shape is forming.
1,500 pts
3
STEEL
Hardened. Your habits are locked in.
3,000 pts
4
TITAN
Above average. Others are noticing.
6,000 pts
5
WARLORD
Elite tier. You outwork almost everyone.
12,000 pts
6
PHANTOM
Top 5%. Consistent and still improving.
20,000 pts
7
IMMORTAL
Untouchable. The pinnacle of Forma.
30,000 pts
Projected results

See where you could get to

Drag the handle on any of these to compare. Each is a projection of what the plan can realistically achieve.

Projected result Before BEFORE PROJECTED
Projected result Before BEFORE PROJECTED

Illustrative projections. Individual results vary.

Pricing

Honest pricing, no surprises

What a single clinic consultation costs, Forma gives you for a fraction of the price. Then keep going for less than a coffee a week.

Best value
Membership
£8.99 / month
Your face changes over time. Keep scanning, track every gain and follow the full plan inside the Forma app.
  • ✓ Unlimited reports, two scans a week
  • ✓ Progress tracking and graphs
  • ✓ Your full improvement plan
  • ✓ Ranks, trials and APEX advisor
In the app, coming soon to iOS and Android
One Time Scan
£11.99 once
Today's full analysis and plan for a single scan. No tracking. Costs more than a month of membership.
  • ✓ Full facial score from 0 to 100
  • ✓ Feature by feature deep dive
  • ✓ Your plan for this one scan
Get a 1 time scan

Prices shown in GBP and adjust to your local currency at checkout.

Will analysing my face make me insecure?
It tends to do the opposite. Vague worry is what feeds insecurity. Forma replaces guesswork with clear numbers and a plan you can actually act on, so you spend less time wondering what is wrong and more time improving. Clarity is control.
Is it vain to care about how you look?
Caring about your appearance is human. The way you look shapes first impressions, confidence and opportunities whether you want it to or not. Forma is about understanding what you are working with and improving it on your own terms. That is not vanity, it is self respect.
Early Users

The results speak

"Went from a score of 71 to 87 in 3 months. The mewing protocol and jaw exercises made a visible difference. The leaderboard kept me honest."
J
Jordan K.
Rank: TITAN
"I've tried every grooming app. Forma is the only one that actually quantifies progress instead of just tracking habits. That difference is everything."
M
Marcus T.
Rank: WARLORD
"The scan caught that my facial symmetry improved after fixing my jaw posture. No other app would have told me that. Complete game changer."
R
Ryan S.
Rank: PHANTOM
Questions

Everything you might ask

Forma analyses your photo across more than fifty data points and scores each feature on a consistent scale. It is built to be objective and repeatable, so you can track real change over time rather than rely on a one off opinion.
No. Your first scan runs straight from your browser in about ten seconds. Apps for iOS and Android are coming soon.
Your photo is used only to generate your analysis. It is never sold or used for advertising. See our Privacy Policy for the full detail.
Yes. Most people have a lot of room to improve through skin, body fat, grooming, posture and training. Forma shows you the highest impact changes first and surgery is never the default answer.
Forma uses a consistent scoring system, tracks your progress over time and builds a plan around your exact results and goals. It is a full system, not a single answer you forget about.
A one time scan with your full report is £11.99 on the web. Unlimited access with tracking and coaching is just £8.99 a month inside the Forma app, coming soon to iOS and Android, which works out cheaper than a single one off scan. Prices adjust to your local currency.
The app

Take it with
you.

The full Forma experience lives in the app: every scan, your breakdown and plan, daily tracking, ranks and your APEX coach. Coming soon to iOS and Android.

App Store · coming soon Google Play · coming soon

Can't wait? Get a one time scan on the web →